01
Lookbook
Project objective was to create a lookbook from scratch by including style name, style number, material details, size pre-packs, and the cost. The store I created was called Wabi-Sabi, which means accepting imperfections in Japanese. Nature, authenticity, and being free was the theme of my Escape collection for Resort 2022.
Breakfast Ideas
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02
Style Me
Project objective was to choose a celebrity to style. I chose Rihanna because she inspires me as a business women. The skills I learned was being able to effectively research latest styles through Instagram and magazines. I was able to put together an outfit for her to wear to a dinner in Los Angeles for S/S 2022. This project gave me an opportunity to utilize my styling skills, as well as to consider major trends to style a client.
03
Product Line
The project objective was to utilize WGSN and forecast trends on day dresses for Missy's F/W 2021. From my research, I created a product line with a line sheet for buyers to purchase for their store. The skills I developed from this project was being able to describe design details, colors, fiber/fabric material, prepacks, and the product care for clothing pieces.
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04
Catalog
I was assigned a store and different pieces to create three outfits. From those outfits, I was asked to design a catalog for F/W 2021. My store was called The Cheeky Owl, located in Boston, Massachusetts. The target market were women who were fashion savvy and working professionals, ages between 25 and 33. Designing a catalog, allowed me to become more patient and mindful of details.
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05
Visual Merchandising
I was asked to create a fall themed display for the area I was assigned in the lab room. The skills I developed from this project was learning ways to attract customers by displaying merchandise and props in a certain way. I realized how choosing the right fixtures, hardware, and furniture played an important role to accomplish the objective.
06
Buyer's Brief/Styling
The project objective was to create a buyer's brief for a retail company in the United States. I chose Banana Republic, and the brief consisted of customer profile, muse, 6-month merchandising plan, mood board, and a line sheet. Within the line sheet, I was also asked to style four key looks catering to my target customer for the season F/W 2021. This project helped me become familiar with creating a line sheet, as well as understanding the company of my choice and what merchandise to offer for their target market.
